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Creating Eye-catching HTML E-mails Using Fireworks
Browse Events to see if this course is currently being offered.
Description: It is a proven fact that HTML e-mails, especially those containing graphics and images, create more interest and a higher response rate than plain text e-mails. In this hands-on course, we’ll take you step by step and show you how to create attractive HTML e-mails that will spark your readers’ interest. We’ll introduce you to Firework’s various design tools so you can create eye-catching graphics and type treatments and then we’ll show you how to export your design into Dreamweaver. Finally, we’ll run tests by sending the e-mail using both Outlook and Mozilla. Basic familiarity with HTML code and CSS is helpful.
You will learn about:
  • The Do’s and Don’ts of HTML e-mails
  • Checking the size of your graphics and image files
  • Testing your e-mail before release
  • Troubleshooting problems with listservs and browsers
  • Creating a powerful subject line and content
Time: Five hours
Location: This full day "Customized Training" session can be brought to your library at any time.
Who should attend: Ideal for those responsible for promoting library events and programs or anyone interested in improving the quality and overall appearance of their organization’s e-mail communications.
Related Courses: Dos & Don'ts of Print Design
Cost: $995.00 per customized training event, plus expenses
To schedule: To schedule courses at your library and to discuss costs, audience numbers, and physical requirements, please contact Susan Abell (1.800.635.4638 x1944 or abell@nelinet.net).

August 6, 2007


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